Moschino // Candy Crush

Earlier this week amongst the lead up to the biggest, aesthetically focused music festivals out there -  Coachella - it was announced that Moschino and Candy Crush would be launching a collection at the annual music festival. The capsule collection consists of a swimsuit, a pair of swimming trunks, a backpack and also an iPhone cover. 

“We’ve got swimsuits, because, everyone’s going to be in a pool at one point or another at Coachella, or it’s going to be so hot you wish you were in a pool.” - Jeremy Scott

This is so completely Jeremy Scott that it's almost predictable. Since his very first collection for the brand in 2013, the overall aesthetic has been incredibly in tune with pop/trash culture. For example, he's taken inspiration from the likes of McDonalds, Snickers and Spongebob Squarepants, dressed stars such as Nicki Minaj and Miley Cyrus, and collaborated with Barbie, Cartoon Network and Nintendo. This latest collab is wacky and an unconventional approach to your typical fashion-brand-X-collaborating-with-fashion-brand-Y, however, should we really be that amazed?

This makes me want to throw up in my mouth a little bit...
(@moschino)

Although the mobile app couldn't be more spot on for the brand, I'm personally not that big a fan. It's crossed the line just that little bit too much. It's a little bit too naff. And definitely not worth the £106 - £403 price tags. Although the game still seems to be growing strong, and currently celebrating it's 5th birthday, I definitely stopped playing a long time ago. It's definitely not as relevant as it used to be. Saying this, would the collab have been a bit too sickly sweet when it was riding in the number 1 spot in the App Store? Or is this just an attempt to make it relevant again?

Who knows. I'm sure there are thousands of people who will be loving this one; I'm just not giving it the heart-eyed emoji.

#sorrynotsorry

Georgia.xo

Kenzo X H&M Collection

At 9am this morning, we finally got the opportunity to get our hands on the latest H&M collaboration: with Kenzo. I've been looking at 'first glimpses' for a few week now and it's such a contrast to anything H&M have done before, but it works! It's bold, colourful, enriched with animal and floral prints, and really reflects the classic Japanese style of Kenzo. Many have described it as a "kaleidoscope" and I couldn't agree more! 

Although I personally haven't brought anything from the collection *yet*, the collection is relatively affordable, with prices starting at £7.99 for a pair of patterned socks, to £49.99 for various tops, to £299.99 for a patterned maxi dress. As a result, the prices aren't my main concern. Are people really ready for such a bright colour palette? Neutral and muddy tones are most popular right now and moving to such a contrasting colour scheme seems all a bit too sudden since we've been wearing black jeans and khaki tops for the past 2 years. In an article by The Guardian, a 20 year old fashion designer, Yves Alawe, was interviewed. He actually said that he had brought his budget down after seeing the colour scheme from £1,000 to £600.

"The jackets are nice but the colours are a bit much"

Saying this, people still queued up in their masses outside stores in London, New York, Paris and Sweden to get their hands on thousands of pounds worth of garments and millions more caused the website to crash.

Maybe I'm in the practical minority!! I don't know. Are you with me? Or are you as desperate to get your hands on the collection as the millions of people who camped outside in the early hours of this morning?

Georgia.xo