Tommy Hilfiger Ready to Wear Autumn 2017 Show

A couple of years ago, Tommy Hilfiger was pretty irrelevant. But add Gigi Hadid to the mix (a social media powerhouse with 35.7 million followers on Instagram and 6.4 million on Instagram), plus an online streaming see-now-buy-now strategy under the hashtag #TommyNow and you've got the current market down to the T.

On September 19th, the designer showcased his third season of the TommyXGigi collection with a rock and roll circus themed catwalk at the Roundhouse in London. To sum it up simply the collection was 90's rock and roll meets winter (in reference to the see-now-buy-now model) meets America's red, white and blue in true Tommy spirit. Not only was Gigi Hadid walking the show, but also big names including her sister, Bella, Jordan Dunn, and Georgia May and Lizzie Jagger.

The collection follows a general mix of tartan, leather, denim, stripes and metal embellishment. A lot of the looks had quite a preppy vibe, with many of the women's looks including knee high socks and shorts, and many of the men wearing bomber jackets. There was also hints of leisure wear, which millennials are really rocking right now, as well as a rebellious spirit about some of the outfits, which gave the whole show a very 90's/Rolling Stones feel, which has really been making a comeback in recent seasons. You definitely get an idea of merch from the show, in relation to the rock concert at the Roundhouse.

I am really feeling a lot of the looks from this show. I think what I like about it is that you could easily recreate a lot of the looks, whereas some catwalk shows are a bit less realistic for your everyday outfit.

The catwalk finished with a performance from The Chainsmokers.

As part of the Tommy Now set up, you can now save each of the looks from the catwalk as you watch the playback of the show on the Tommy Hilfiger website here.

Georgia.xo