Yesterday, we made our first FCP trip to London to carry out "research" (or crying over how my student loan doesn't stretch to the price tags in Selfridges). Our main aim was to explore how our given trend (in my case, a knotted waist) was communicated through retail and worn by the consumer, however it was also an opportunity to explore London and see how fashion in general was being communicated within the shops.
We visited Camden, Shoreditch, Spitalfields Market, as well as the obvious two - Regent Street and Oxford Street! Each has its own style and atmosphere about it, which helped us make comparisons within our research.
We also made quick stops at Liberty, including their Christmas shop! And also Burberry with their world famous and absolutely incredible flagship store. Christmas or not, there's something magical about visiting designer stores, from the innovative visual merchandising to the experience created by the store assistants. I would definitely recommend making visiting stores like Burberry when you're in London, because their use of technology within the store is something entirely different from the typical high street.
"If you're curious, London's an amazing place" - David Bailey
Georgia.xo
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