Kenzo X H&M Collection

At 9am this morning, we finally got the opportunity to get our hands on the latest H&M collaboration: with Kenzo. I've been looking at 'first glimpses' for a few week now and it's such a contrast to anything H&M have done before, but it works! It's bold, colourful, enriched with animal and floral prints, and really reflects the classic Japanese style of Kenzo. Many have described it as a "kaleidoscope" and I couldn't agree more! 

Although I personally haven't brought anything from the collection *yet*, the collection is relatively affordable, with prices starting at £7.99 for a pair of patterned socks, to £49.99 for various tops, to £299.99 for a patterned maxi dress. As a result, the prices aren't my main concern. Are people really ready for such a bright colour palette? Neutral and muddy tones are most popular right now and moving to such a contrasting colour scheme seems all a bit too sudden since we've been wearing black jeans and khaki tops for the past 2 years. In an article by The Guardian, a 20 year old fashion designer, Yves Alawe, was interviewed. He actually said that he had brought his budget down after seeing the colour scheme from £1,000 to £600.

"The jackets are nice but the colours are a bit much"

Saying this, people still queued up in their masses outside stores in London, New York, Paris and Sweden to get their hands on thousands of pounds worth of garments and millions more caused the website to crash.

Maybe I'm in the practical minority!! I don't know. Are you with me? Or are you as desperate to get your hands on the collection as the millions of people who camped outside in the early hours of this morning?

Georgia.xo