game, set, MATCH is an editorial for the March 2016 issue of British Vogue, photographed by Craig McDean and styled by Jane How. As part of FCP, we have started looking at this editorial as the key point of inspiration for our own photo shoot.
Craig McDean is renowned for his influential fashion images and portraiture. His career began in London as a photography assistant to Nick Knight; this then took him to onto becoming a picture editor for i-D magazine, before freelancing for The Face. Craig has photographed for well established brands, such as Christian Dior, Gucci, Yves Saint Laurent, Giorgio Armani, Estee Lauder and Calvin Klein; as well as this, he regularly contributed to W magazine, American/French/British (as we can see in this case)/Italian Vogue, Another Magazine and Interview. Throughout these projects and his career, he has regularly shot with models Amber Valletta, Guinevere van Seenus and Kate Moss, this lead to his 4th book 'Amber, Guinevere, and Kate Photographed by Craig McDean: 1993-2005' (2013), whereby he focuses on his relationship with the three models. Other books include 'I Love Fast Cars' (1999), 'Lifescapes' (2004) and 'Sumo' (2011). Craig has also directed the music video for Rhianna's 'Kiss It Better', was the 2008 recipient of the ICP Infinity Award and is one of the Business of Fashion 500.
·
“With models, it’s your editorial idea. You create the story, and it’s your idea of how the hair and makeup should look. It’s the transformation of the girl to a story.”
At first, I wasn't sure how I felt about this particular editorial. I originally thought that it would be styled around the idea of tennis, hence the title, therefore it didn't seem to make sense. The clothes aren't sportswear, however there are hints of high street casual "sportswear" such as Palace, Adidas and Umbro. This contrasts with some floral, more feminine pieces, such as the green, frilled dress from the Vetements Spring 2016 collection. As well as this, there is also the contrast of geometric and surrealism, therefore linking historically to surreal artists such as De Chico and Man Ray. Give the editorial a second look and it began to make sense. The phrase 'game, set, match' could link to the positioning and look of the models who look mentally strong, as if they have 'won' fashion.
 |
| (Photo sourced from Vogue.com) |
Georgia.xo
No comments:
Post a Comment