Earlier this week amongst the lead up to the biggest, aesthetically focused music festivals out there - Coachella - it was announced that Moschino and Candy Crush would be launching a collection at the annual music festival. The capsule collection consists of a swimsuit, a pair of swimming trunks, a backpack and also an iPhone cover.
“We’ve got swimsuits, because, everyone’s going to be in a pool at one point or another at Coachella, or it’s going to be so hot you wish you were in a pool.” - Jeremy Scott
This is so completely Jeremy Scott that it's almost predictable. Since his very first collection for the brand in 2013, the overall aesthetic has been incredibly in tune with pop/trash culture. For example, he's taken inspiration from the likes of McDonalds, Snickers and Spongebob Squarepants, dressed stars such as Nicki Minaj and Miley Cyrus, and collaborated with Barbie, Cartoon Network and Nintendo. This latest collab is wacky and an unconventional approach to your typical fashion-brand-X-collaborating-with-fashion-brand-Y, however, should we really be that amazed?
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| This makes me want to throw up in my mouth a little bit... (@moschino) |
Although the mobile app couldn't be more spot on for the brand, I'm personally not that big a fan. It's crossed the line just that little bit too much. It's a little bit too naff. And definitely not worth the £106 - £403 price tags. Although the game still seems to be growing strong, and currently celebrating it's 5th birthday, I definitely stopped playing a long time ago. It's definitely not as relevant as it used to be. Saying this, would the collab have been a bit too sickly sweet when it was riding in the number 1 spot in the App Store? Or is this just an attempt to make it relevant again?
Who knows. I'm sure there are thousands of people who will be loving this one; I'm just not giving it the heart-eyed emoji.
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| #sorrynotsorry |
Georgia.xo
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