-->

11 December 2016

Editorial In The Style of Craig McDean (& Other Influences)


Last weekend, we set up a photoshoot as part of our 'Execution Stage' project. Our aim was to create an outcome, which took inspiration from the editorial 'Game, Set, Match' by Craig McDean, which featured in British Vogue in March 2016. The editorial was quite androgynous, yet contrasted with the femininity from the enlarged roses in the background, with elements of geometric shapes and urban culture. Saying this, we still tried to make our final outcomes our own, by including references from surrealism and the popular 80's fashion label, 'BodyMaps', and most importantly keeping the bag the main focus.

A huge amount of preparation went into our shoot and we took quite a hands-on approach, where every member of the group was included. For example, pre-shoot, we went out and collected holographic backgrounds, cardboard boxes and the lighting; then we hand-made the graffiti backdrop and spray painted cardboard boxes to create some dimension to the photographs. We then took our photographs onto Photoshop where we chose our three favourites and came up with our final outcomes.


I'm super proud of what we've created within just two weeks! It was one of the most exciting projects I've done this term and our group worked really hard in making sure that we'd all had an input in the process.

Georgia.xo

No comments:

Post a Comment